OUR MISSION

HELPING PEOPLE EAT MORE VEGETABLES
AND PULSES AT AS MANY MOMENTS
IN THE DAY AS POSSIBLE

People eating

Good for you

We want to do this by making it easier for people to eat tasty vegetables and pulses. With natural, good quality products that complement your favourite meals and are easy to prepare as a full meal or as an element in a meal: from curry dish to salad, to a meal with potatoes.

Good for the planet

We want to do this with products that are produced locally, as far as possible, and prepared with minimal negative impact on the environment. With respect for the earth on which our vegetables and pulses grow.

Earth
Poke bowl met rode kool nieuw

Another spoonful!

Adding vegetables and beans to your existing routine is quite doable. Throw a few green peas into your pasta and add a few chickpeas or haricot beans to your soup. You can also add cucumber to that cheese sandwich or even put red cabbage in your poké bowl. It’s really simple! Giving what you currently eat a bit of a twist can already go a long way.

Peas in pot

HAK’s Green Kitchen

In HAK’s Green Kitchen, we show in concrete terms how we are achieving our mission.

Take a look at HAK’s Green Kitchen »